Client: Olivela, a luxury fashion, beauty, & home e-commerce startup

Collaborated with merch team and design to plan all creative and campaigns. Set up marketing calendar. Led branding brainstorms. Wrote all copy for site, emails, paid & organic social, videos, in-store, investor decks, etc. Started content hub.

Client: SmartPak, an equine e-commerce site

Worked with the internal team on introduction of SmartBark canine wellness bundles. Collaborated on brand and bundle names. Wrote all copy for banners, landing pages, emails, catalog, package inserts, paid & organic social, and video.

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